Floriexpo announces partnership with floral industry nonprofit That Flower Feeling

Floriexpo, North America’s largest B2B event for the floral industry announced that it has entered into a partnership with That Flower Feeling to support its efforts to grow floral consumption in the United States.

"That Flower Feeling and its mission hit close to home for Floriexpo. This show and brand are completely focused on the mass-market. Partnering with a group that is dedicated to growing floral consumption for the end user pays great dividends for all of our stakeholders, from retail buyers to our suppliers to wholesalers and everyone in between. We are just thrilled to support this very worthy cause” said Bob Callahan, president and CEO, Floriexpo.

That Flower Feeling and its messaging will be incorporated throughout the Floriexpo experience, from an opportunity to donate to the organization during online registration, to sponsorship of the Golden Hour Welcome Party, to participation in the Floral Bootcamp, to a much-anticipated presence on the show floor.

"We are thrilled to collaborate with Floriexpo in their efforts to support and elevate the floral industry. This initiative marks an exciting opportunity to unite industry leaders and amplify our shared mission of increasing per-capita consumption of fresh flowers in the United States. Floriexpo’s commitment to That Flower Feeling, through marketing promotions, event participation, and fundraising opportunities, highlights the immense potential of industrywide collaboration. This effort underscores the power of collective action to promote the value of flowers as a vital part of self-care and emotional well-being. We are excited to join forces with Floriexpo and look forward to creating meaningful impacts together. We hope this collaboration inspires further efforts to strengthen the floral industry and expand its reach to consumers nationwide” said Managing Director Vanessa Leite.

In 2025, Floriexpo will return to the Broward County Convention Center in Ft. Lauderdale, FL from June 4-6. A live floor map, online registration and call for papers are all live here. 

“The results of last year’s Floriexpo surpassed all of our expectations, to see the excitement for the event reflected in such a positive way by both our attendees and exhibitors is just amazing,” said Bob Callahan, CEO, Floriexpo. “We truly took into account the feedback and direction of our incredibly valuable Advisory Board, many of whom collectively and individually support That Flower Feeling. The partnership is a great fit for our event and partners."

Online donations to support That Flower Feeling and its mission are encouraged at www.thatflowerfeeling.org

In 2024 Floriexpo experienced significant growth in both attendance and exhibits with an increase of over 30percent year over year. The 2025 event is on pace to sell out with limited space available on the show floor, parties interested in exhibiting are encouraged to contact Christine Salmon, vice president of sales at [email protected]