Floral bootcamp education program at Floriexpo

March 26, 2025

Floriexpo, North America's only business to business event exclusively for the floral industry released the program for its highly anticipated education program, Floral Bootcamp.

Developed alongside an Advisory Board of influential members of the floral community, Floral Bootcamp will deliver a power-packed day of education, designed to give buyers, designers and retailers the cutting-edge insights needed to drive more awareness and revenue for their floral programs.

This year's Floral Bootcamp will feature seven carefully crafted interactive workshops, expert panels and thought leadership presentations from amazing speakers from across the floral industry.

Each session will be followed by a round table discussion where attendees will collaborate with colleagues and peers.

The 2025 Floral Bootcamp sessions include:

AI for Floral Departments: Boost Sales, Save Time & Elevate Customer Experience- Delve beyond the theoretical, offering practical, actionable insights that can be immediately implemented to revolutionize your operations
2026 Trends Forecast - Consumer psychology, emotional evolution, retail trends, geopolitical trends and how they affect the retail floral landscape
The Buzz About Social Holidays - Cranking up profit and sparking human connections by leveraging sales on Secondary and Social Media Holidays
The Power of Collective Industry Support – That Flower Feeling and the Unit Sales Program
Same with Less - With cost of goods on a steady rise and import tariffs looming, how are floral departments reacting and designing to meet the expectations of today's flower consumers
Converting Floral Couture Inspiration to Sellable Programs - How to take inspiration from elaborate (and costly!) designs and reverse engineer them for mass-market sales
The Psychology of Flower Buying: What Drives Consumer Behavior - Understanding how emotions, trends, and cultural shifts impact floral purchase and how to tap into impulse buying

“For mass-market retailers and floral buyers, the Floral Bootcamp at Floriexpo is more than just an educational initiative; it's a strategic investment in the industry's future. We are directly supporting the needs of skilled, design-savvy professionals who understand the demands of high-volume floral sales. Participants aren't just learning the basics; they're gaining the practical expertise to create impactful, consumer-driven designs that move product. This program translates directly to increased sales and a more robust, dynamic floral market." said Bob Callahan, president & CEO of Floriexpo.

Floral Bootcamp passes include a delicious breakfast and lunch as well as complimentary coffee and tea throughout the day. Once the day is complete all participants will receive a certificate commemorating their completion of this immersive, expert-led day.

More information on the sessions and speakers that will be presented at Floral Bootcamp as well as links to registration can be found at https://www.floriexpo.com/floral-bootcamp/

Early bird pricing of $150 for an all Floral Bootcamp inclusive pass will be available through April 10 and will increase to $200 on-site.