Everything’s coming up roses at The Fresh Market this February
The Fresh Market Inc. wanted to make 159 lucky guests’ Valentine’s Day extra special this year with free roses for a year. Guests had the opportunity to win a dozen Passion Roses every month for a year— to share with someone they love or treat themselves.
Stop and smell the roses
Shoppers were able to fill out an entry form at all 159 The Fresh Market locations—no purchase necessary. One winner from each of The Fresh Market’s 159 stores was selected to win vouchers for one dozen Passion Roses each month for one year.
The story behind Passion Roses
Passion Roses are bold blooms that are responsibly grown on farms in the sunny mountains of South America, which are not only Rainforest Alliance and Florverde certified, but have also been named one of the best places for women to work in Colombia.
The Fresh Market has fostered a 10-year relationship with these growers because of their commitment to quality, as well as environmental, social and economic sustainability. To preserve their freshness, the roses are kept in optimal cool conditions from the time they are picked until they arrive at The Fresh Market’s stores, where the retailer’s floral experts handle them with the utmost care, so guests can fully enjoy their enduring beauty. Passion Roses are also the official rose of the Rose Bowl, Tony Awards and Miss America Competition.
