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EQR grows a ‘rose unlike any other’

By
Maggie Hanna, staff writer

Ecuadorian Quality Roses is an innovative and dynamic rose farm located in Lasso, Ecuador, which focuses on quality, consistency, social responsibility, service and creativity, all in an effort to produce a ‘rose unlike any other’ — which just so happens to be the company’s motto.

“EQR roses have a longer vase life than the competition (on average three to four days longer), resulting in higher sell-thru numbers, less shrink, profitable programs and more importantly, happy customers,” said Sebastian Franco, director of business development and mass market sales for EQR.

eqrEQR grows premium roses, garden roses, spray roses, super alstroemeria, Alcatraz calla lilies, cypress, and sunflowers, and offers bulk, consumer bunches, bouquets, farm-made arrangements, vases, fresh petal bags, as well as a complete line of gift-ready preserved rose programs.

The company is currently growing into the mass market/wholesale grocers segments and remains focused on bringing solutions to the industry such as rose order customization, labor savers, quality and versatility. It has also recently partnered with Swedish Tech Laboratory OptiCept, which can extend vase life up to 50 percent with its OptiBoost technology.

In addition to roses, EQR will be expanding its floral line in 2023 to include more varieties.

“For 2023, we will also be growing lilies, gerberas, ranunculus, delphinium, sunflowers, novelty mums, assorted summer flowers, as well as expanding our preserved gift-ready lines to include other flowers aside from roses,” said Annie Bejarano, director of marketing and product development for EQR.

As for current floral trends, the company is noticing an increase in requests for higher retail bouquets and duet bunches.

Consumers can find EQR florals in supermarkets, wholesale grocers wholesale florists and online.

Maggie Giuffrida

Maggie Giuffrida

About Maggie Hanna  |  email

Maggie Hanna received a bachelors of arts degree in journalism from the University of Arizona in 2010. After graduating, she went to work for Bauer Publishing — first as an intern for TWIST Magazine and later as an online editor for 4TNZ.com. In February of 2012, Maggie accepted the position of assistant editor at The Produce News. Over the years her role evolved to include hosting videos for PNTV and handling the company’s social media accounts. In February of 2022, Maggie took a step back from her full-time responsibilities at The Produce News to welcome her first child. She now works as a staff writer for the publication. Maggie and her husband, Grant, and son, Griffin, live in Phoenix, AZ.

 

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