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Design, Learn, Grow: Workshops with Holly Chapple in 2025

Holly Chapple, who will share her expertise and tips for wedding florists during the Details University Live Session in January, offers a wide range of enriching learning experiences for both floral professionals and enthusiasts alike. At Hope Flower Farm in Virginia, Holly hosts hands-on workshops, including seasonal design classes and floral retreats. These events allow participants to explore her innovative techniques and signature floral mechanics, while also offering valuable insights into sustainable farming practices and the beauty of seasonal blooms. This blog highlights various opportunities available for florists to learn directly from Holly in 2025.

Hope Flower Farm School of Floral Design

Hope Flower Farm's Online Wedding Florist School, led by Holly Chapple, provides comprehensive online courses tailored for aspiring and established floral designers. The program includes a variety of educational resources, ranging from introductory lessons for beginners to advanced tutorials on large installations and transformative mechanics. Notable courses include Gathered & Styled, which helps students become successful floral designers and specialized classes with renowned industry experts like Gregor Lersch, Paula Pryke, and Francoise Weeks.

One of the newer opportunities is the Alexandra Farms Certified Designer Program. A collaboration between Holly and Alexandra Farms President Jose R. Azout, this program offers online training for floral designers who want to master the art of working with garden roses. The curriculum covers topics such as the history and varieties of garden roses, their care and sustainable floristry practices. Participants also gain access to exclusive design recipes, special sales, and early notifications of new rose varieties. Upon completion, designers can advertise themselves as Alexandra Farms Certified Designers. The program places a strong emphasis on sustainability, encouraging florists to make a positive impact through their work.

Beyond design techniques, the school also focuses on professional and personal development. Courses like Additive Wellness and Let Your Creativity Bloom aim to enhance overall well-being and creative thinking skills—key elements for entrepreneurial success in the floral industry. These lessons offer valuable insights into maintaining health and fostering creativity, complementing the technical skills taught in the design courses.

The Hope Flower Farm platform also provides unique opportunities for hands-on learning through in-person workshops at the farm in Waterford, Virginia. Participants enjoy lifetime access to online materials, ensuring a well-rounded and holistic learning experience.

Additionally, members of Hope Flower Farm’s online community, The Greenhouse, receive ongoing support, inspiration, and access to the latest trends and techniques in floral design.

Seasonal Workshops at Hope Flower Farm

Hope Flower Farm offers one-day classes for floral lovers and professionals alike. During the open season, visitors can participate in a variety of experiences, including floral design classes led by Holly, explore the Carriage House Gift Shop and enjoy a curated selection of jewelry, candles, pottery and more. The farm also hosts seasonal events, workshops, and festivals, providing opportunities to immerse oneself in the beauty of flowers and the art of floral design. For those interested in attending or learning more about upcoming events, the farm’s Upcoming Events page is regularly updated with the latest schedules.

Chapel Designers

The Chapel Designers organization, founded by Holly Chapple, provides education, support and mentorship to floral creatives, encouraging designers to express their unique style fully. Members of Chapel Designers receive numerous benefits, including access to the private Chapel Designer forum, industry-sourcing discounts and personalized guidance from Holly. Membership also includes increased visibility through features on Chapel Designers' social media platforms and a business listing on the Chapel Designers website. Opportunities for collaboration with fellow members on photo shoots, destination weddings, and special projects are also available. Additionally, members enjoy discounts on Chapel Designers events.

For those interested in joining Chapel Designers or attending an event, more information is available through the Chapel Designers website.

A Learning Opportunity Not to Miss

Holly Chapple is widely recognized as an expert in the floral industry, with her work featured in prestigious publications such as Martha StewartSouthern LivingBrides and The Knot. After running her floral and event design business from her home-based studio for 23 years, Holly expanded her vision by acquiring Hope Flower Farm, located just two miles from her family home in Loudoun County, Virginia. The farm, which is both a functional flower farm and a venue for educational opportunities, has become an inspirational hub for Holly’s in-person workshops and mentoring services.

Holly has been teaching floral design for over a decade and in 2011, she founded Chapel Designers, the first organization of its kind, which brings together florists from around the world to learn and collaborate. Holly’s dedication to helping floral designers grow both personally and professionally is reflected in the success of these programs and the global community of Chapel Designers.

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February 4, 2025
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