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Amethyst Glow: 2025 floral trend color brings the magic of the northern lights

According to Rio Roses, the 2025 Floral Trend Color, Amethyst Glow, chosen by Thursd., embodies the breathtaking beauty of the Northern Lights in a flower arrangement.

Not all color trends are created equal. While Pantone typically selects a single color to influence industries ranging from fashion to technology, Thursd. takes a different approach. Focusing exclusively on flowers and plants, this global floral platform selects a Floral Trend Color that goes beyond mere aesthetics.

For 2025, Thursd. is telling a story through color, celebrating nature, creativity and connection. Amethyst Glow is chosen specifically for the floral world, highlighting the beauty of flowers and the planet that nurtures them. This color reflects a shift toward sustainability, as consumers increasingly seek eco-friendly practices in floral design.

Amethyst Glow is a soft, dreamy purple-pink shade, reminiscent of the ethereal Northern Lights dancing across the Arctic sky. It evokes twilight, gemstones and the awe-inspiring colors of nature. Beyond its beauty, this color represents the floral industry’s growing commitment to sustainability. It speaks to a desire for flowers that align with environmentally conscious practices while celebrating the planet’s natural beauty.

Amethyst Glow is part of a larger color family inspired by the Northern Lights. The Aurora Glow palette includes six stunning hues:

  1. Amethyst Glow (Mauve): A soft purple pink that captures the magic of twilight. Flowers like Rio Star Platinum and Ocean Song Roses, Rio Lavender Scabiosa Focal Scoop and Rio Lavender Stock are ideal for showcasing this color.
  2. Aurora Green: A fresh, vibrant green representing growth and renewal, reminiscent of spring leaves or a lush forest. Rio Jade and Lemonade Roses, as well as Rio Mini Green Hydrangeas, are perfect for this hue.
  3. Oceanic Blue: A deep, mysterious blue evoking the ocean’s depths, instilling calm and wisdom. Rio Tinted White Sky Roses and Rio Sky Blue Delphinium bring this color to life.
  4. Warm Purple: A rich, royal purple symbolizing creativity and imagination. Rio Purple Anemones, Rio Purple Lisianthus and Rio Purple Statice highlight this bold, exciting shade.
  5. Light Pink: A gentle pink representing love and compassion. To capture this soft hue, choose Rio Absolut in Pink Roses, Rio Pink Majolika Spray Roses and Rio Light Pink Ranunculus.
  6. Shiny Magenta: A vibrant, energetic pink that demands attention. Rio V.I. Pink and Pink Floyd Roses, as well as Rio Hot Pink Ranunculus and Rio Hot Pink Stock, express this passion and excitement.

amethyst glow

Several of Rio’s exquisite flowers naturally complement Amethyst Glow and integrate seamlessly into the Aurora Glow palette, offering endless possibilities for stunning floral designs.

Creative Design Ideas with Amethyst Glow

  • Wedding Bouquets: Create dreamy, twilight-themed wedding bouquets that look straight out of a fairy tale by mixing different shades of purple and adding touches of green for contrast.
  • Calm and Peaceful Spaces: Use Amethyst Glow in arrangements for meditation rooms, bedrooms, or quiet spaces where relaxation is key.
  • Event Designs: Combine Amethyst Glow with other shades from the Aurora Glow palette for larger installations, creating dynamic, multi-dimensional designs that inspire awe and emotion.

Floral designers are encouraged to experiment with Amethyst Glow and the full Aurora Glow palette. Mixing and matching colors offers the opportunity to tell unique, meaningful stories with each arrangement. Every flower design can be a chance to infuse a little magic and wonder into someone’s day.

You can see more of what Rio Roses has to offer here!

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