Dulcinea partnership a Kiss to build a melon dream on
In a move that marries two of the country’s premier melon growers, Dulcinea Farms announced an exclusive agreement to market and distribute Kiss Melons.
“We are excited to add Kiss Melons to our existing melon portfolio,” said Josh Leichter, general manager of Dulcinea Farms. “The Sugar Kiss and Summer Kiss melons complement our PureHeart, SugarDaddy, SunnyGold and Tuscan-style melons perfectly, and the fact that Kiss Melons are already offered by many of our current retail partners should make it seamless for customers.”
Kiss Melons will continue to be predominantly grown and harvested in Arizona by Diana and Milas Russell Jr., the founders of the specialty melon brand in 2006.
“We are delighted to have a partner with the same drive for quality that has been at the heart of our Kiss Melon program for the past decade,” said Milas Russell Jr. of Kiss Melons LLC. “The move to have Dulcinea market and distribute Kiss Melons allows us to continue to seek and produce new varieties and unique flavors which have been a hallmark of our melon program.”
Starting in June 2020, Dulcinea Farms will offer Sugar Kiss and Summer Kiss melons throughout the domestic U.S. season. Dulcinea’s grower in the Central Valley in California is Dresick Farms, selected to ensure superior eating quality and the highest packing standards during the summer months. With plans to ship out of Yuma, AZ, and Central California, the Kiss Melon season will continue through late November.