¡Yo Quiero! sales spike for Super Bowl, with more opportunities ahead

A record-setting Super Bowl on Feb. 11 translated to record-setting sales for ¡Yo Quiero!’s line of dips, and the brand’s Texas-based parent company, Fresh Innovations LLC, is looking forward to additional opportunities that lie ahead.

“We had record-setting sales for this Super Bowl, which indicates that our Ultimate Dip Destination product line is really resonating with retailers and consumers alike,” said Tara Murray, vice president of marketing.

Murray said that snacking is at an all-time high and consumers are constantly looking for better-for-you products that deliver mindful indulgence highlighted by great flavor and nutritional benefits, and the ¡Yo Quiero! line perfectly fits those criteria.

“Our ¡Yo Quiero! dips deliver guacamole made with real avocados, salsa made with vine-ripened tomatoes and queso made with real cheese,” she said. “All have real ingredients you can pronounce that make people feel good inside and out.”

Aside from the guacamole, salsa and queso SKUs that put the ¡Yo Quiero! brand on the map, Fresh Innovations recently introduced a first-of-its-kind Avocado & Egg dip, which pairs chunks of hard-boiled eggs with mashed avocados in a combination that is perfect for snacking or a quick on-the-go meal.

“We launched Avocado & Egg last year in the Southeast Division at Costco, and it had great sales,” said Murray. “Currently, we are filling orders and the Avocado & Egg is being shipped across the country. From preliminary consumer and retailer responses, everyone loves it.”

Murray said that the brand has some great influencers lined up to help spread the word about Avocado & Egg beginning in March, and she is confident that sales will continue to grow as awareness increases.

She said those influencers also will play a key role in two new product launches the company has planned, with a corn salsa and a black bean dip set to join ¡Yo Quiero!’s Ultimate Dip Destination line.

“We are about to launch a fresh-tasting corn salsa that is full of crunchy corn, tomatoes, black beans and onion,” said Murray. “Another one we are finalizing is a creamy and ultra-flavorful black bean dip. Our ¡Yo Quiero! Ultimate Dip Destination continues to grow as we expand our offerings and provide retailers and consumers with new and exciting items.”

Murray said ¡Yo Quiero! is now gearing up for Cinco de Mayo, another significant opportunity for the dip category to shine.

“For Cinco de Mayo, we have a great trade program planned that will encourage retailers to create fun displays to help sell-through,” she said. “We will also be utilizing our social media influencers and other social strategies to get the word out about our Ultimate Dip Destination to help drive sales.”

And those sales are not limited to the produce department, as Murray said the brand has a solid presence in the deli department as well.

“With our dual packaging strategy, we’ve increased sales, distribution and our consumer base by being in both produce and deli,” she said. “Retailers appreciate this because we are allowing produce to create a dip destination in their department with our lightly branded fresh-cut cup that matches the look and feel of their fresh-cut veggies. For deli, we have our ¡Yo Quiero! branded cup that allows the deli to create a dip destination in the department.”