¡Yo Quiero! looks to build on success of 2024

By all accounts, ¡Yo Quiero! had a wildly successful 2024, expanding its product line and seeing interest surge for its nutritious dips. Now, it is preparing to bring that momentum forward throughout 2025.

Among the new items ¡Yo Quiero! announced in 2024 was its Grab & Go line that features four-ounce cups of its dips, designed to be a healthy yet portable snack.

“Our ¡Yo Quiero! Grab & Go products are just hitting the store shelves as we speak,” Tara Murray, vice president of marketing for Fresh Innovations LLC, the Rhome, TX-based parent company of the ¡Yo Quiero! line of products, told The Produce News Feb. 4.

Murray said that with the growth of “better-for-you” snacking, retailers are excited to get their first shipments of the Grab & Go products. She added that as RTE (ready to eat) and Grab & Go sections continue to expand at retail, ¡Yo Quiero! items are a perfect complement since they come in 12-count display-ready case.

“We offer 10 varieties at a price point that allows consumers to grab a few different flavors for trying, dipping and even sharing,” said Murray.

Murray and her team at Fresh Innovations keep close tabs on industry trends, especially as they relate to the dips category. And that takes some diligence given the dynamic nature of the category.

“The dip category has really changed over the last five to 10 years,” she said. “We’ve seen the trend go from oil-based, shelf-stable dips to the popularity of refrigerated dips made with fresh ingredients with little or no fillers. Consumers want better-for-you dips that satiate and have beneficial nutrients that make them feel good both inside and out.”

¡Yo Quiero! prides itself on being the Ultimate Dip Destination, and Murray said that’s what really sets it apart from others in the space.

“We are one destination for retailers when it comes to their dip needs, and we are one destination when consumers are looking for their ‘better for you’ dip items,” she said. “Our array of premium products is unmatched in the marketplace, and we encourage consumers to taste the difference.”

Murray added that ¡Yo Quiero!’s guacamole, salsa, queso, bean dip and other products are made with natural ingredients in small batches and never frozen.

“Our team of industry dip experts continues to innovate flavors and pack sizes, like our new four-ounce Grab & Go,” she said. “Other companies have dips, but ¡Yo Quiero! has the Ultimate Dip Destination.”

While inflation continues to drive up prices throughout the supermarket, Murray said ¡Yo Quiero! products have been less affected than other items in the produce department.