Marie's launches new plant-based salad dressings
As consumers continue to crave delicious plant-based options Marie’s Refrigerated Salad Dressings proves yet again that it understands and delivers on the expectations of today’s consumers with the debut of its new Plant-Based line of carefully crafted full flavor, indulgent dressings.
Marie’s Plant-Based is launching in four classic flavors with a twist:
- Creamy Dill Ranch
- Smoked Black Pepper Caesar
- Meyer Lemon Basil
- Sesame Ginger Vinaigrette
According to a 2019 Mintel study, while 2.5 percent of the population is eating a vegan or vegetarian diet, 55 percent of consumers now identify as flexitarian and 36 percent as meat eaters, both groups report actively trying to add more plant-based foods to their diets.
“Already, Marie’s has strong household penetration in the refrigerated salad dressing category,” said Ahmad Popal, vice president of Ventura Foods. “With our new Plant-Based line, Marie’s is helping retailers further meet the growing consumer demand for more plant-based products. We know that consumers do not want to compromise on taste and the new Marie’s Plant-Based line delivers full flavor and features premium, real ingredients that our customer expects.”
In addition to being plant-based, all four dressing flavors are vegan, dairy-free and gluten-free. The Plant-Based line is packaged in 11.5-ounce recyclable PET bottles and is expected to retail at around $4.49, although prices may vary by retailer. Like other Marie’s dressings, Plant-Based will be stocked in the refrigerated produce section of retailers nationwide.