Bolthouse Farms reveals America’s favorites dips and dressings
A recent study by Bolthouse Farms found that salad dressings are one of the most versatile and desired ingredients across the country.
The study of more than 2,000 Americans, conducted by Regina Corso Consulting, found that more than four in five Americans (86 percent) say salad “becomes a party” once you add the right dressing. As well, a majority of Americans use creamy dressings as dips for party favorites ranging from vegetables to chicken wings. So, what impacts Americans’ choice of dressing/dip?
While three-quarters of Americans (77 percent) change their salad dressing choice depending on their mood, another three-quarters (74 percent) claim to choose healthier dressings whenever possible. Eighty-one percent believe creamy dressings are enjoyable and can still be healthy when made with the right ingredients, such as the new Ranch, Blue Cheese and Caesar salad dressings from Bolthouse Farms.
When it comes to dipping vegetables such as carrots or celery, over half of Americans (56 percent) prefer to dip them into ranch. Seventy percent add blue cheese and/or ranch dressing as a spread for a sandwich or wrap, while 82 percent use ranch or blue cheese to cool spicy chicken wings.
Nearly 54 percent of Americans admit to dipping their pizza in ranch or blue cheese. Gen Zers and Millennials (50 percent each) are more likely than Gen Xers and Boomers (27 percent and 29 percent) to dip their pizza into ranch. Those in the South (36 percent) and West (40 percent) are more likely than those in the Northeast (27 percent) and Midwest (29 percent) to dip pizza in ranch.
“With seven in 10 Americans preferring creamy dressings like blue cheese and ranch that are healthier but still taste good, Bolthouse Farms set out to deliver a product that empowers delicious, healthier eating,” said Amy Shoemaker, marketing director at Bolthouse Farms. “At under 50 calories or less per serving, yogurt-based Bolthouse Farms creamy dressings inspires ‘better for you’ eating, with cleaner ingredients, thicker pourability and richer, creamier flavor to meet this consumer need. Delicious flavor doesn’t have to mean sacrifice.”