Many new elements in grape commission’s 2013 promotional campaign
Many new elements in grape commission’s 2013 promotional campaign
The promotional campaign that the Fresno, CA-based California Table Grape Commission has built for the 2013 season — not only for the United States but for Canada and for countries around the world — is “an aggressive one,” according to Kathleen Nave, president of the organization. “It focuses on the many ways in which California table grapes can be incorporated easily and conveniently into a healthy lifestyle. We will be communicating those messages to retailers, foodservice operators and certainly to consumers around the world.”
One of every three bites of food comes from plants pollinated by honeybees and other pollinators. Yet, major declines in bee populations threaten the availability of many fresh ingredients consumers rely on for their dinner tables.