Mucci Farms wins Packaging Innovation Award at CPMA
Mucci Farms has been awarded with the Packaging Innovation Award for its new Naked Leaf Living Basil Sleeve at the Canadian Produce Marketing Association’s 2021 Annual Convention & Trade Show. The 95th CPMA show was held in a virtual format featuring exhibitors from across the North American produce industry.
The Naked Leaf Living Basil Sleeve joins Simple Snack, Cutecumber Poppers and Paper Top Seal to become the fourth package in three years to be recognized by the industry for sustainability. The latest innovation reduces plastic by 50 percent by converting half of the package to paper. “There’s a worldwide effort to be more environmentally friendly and we knew this package checked all of the boxes,” said Fernanda Albuquerque, packaging development manager. The sleeve can be taken apart place plastic in the plastic stream and paper in the paper stream for recycling. Additionally, the exterior pot is re-usable or recyclable, and the interior growing pot is 100 percent compostable. “We’re very grateful to be recognized once again by the CPMA for our commitment to become a more sustainable company and industry.”
In addition to the package, Naked Leaf Living Basil itself is a product that will hit home with shoppers. “Not only is the package sustainable, but the product unique as it’s living basil that comes with the root intact which allows you to water it as you would a plant, and pick leaves as you go,” said Emily Murracas, director of marketing. “Our talented design team did a great job of bringing the aesthetic to the sleeve which certainly stands out on store shelves and the virtual format helped us expand our creativity to offer attendees with more information through digital video content.”
The Packaging Innovation Award was one of five New Produce Showcase Award categories that also included Best New Product, New Technology, Snackable Product and Organic Product. Fifty-six products from 42 companies were featured this year and winners were chosen by a panel of judges from across the industry. The company additionally introduced its brand new Cultivo Mushroom Collection and a new re-design of its Cherto Gourmet Cherry tomatoes — now offered in a loose snacking format. The 2020 Packaging Innovation Award winning Paper Top Seal has also expanded its offering to a one-pint size for multiple Mucci Farms snacking tomatoes.