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Equifruit to diagnose banana badass styles at CPMA show

Equifruit is set to make waves at the upcoming CPMA trade show in Vancouver April 23-25. The company will engage customers with its whimsical "This banana badass" campaign, which aims to celebrate the diverse community of banana badasses supporting Equifruit's Global Fairtrade banana domination mission.

"Not all Banana Badasses are cut from the same cloth," said Kim Chackal, director of sales and marketing at Equifruit. "Some are drawn to the intricate details of Fairtrade data, exploring concepts like living wages and regenerative agriculture. Others find inspiration in Equifruit's innovative marketing approach, which makes Fairtrade as followable and loved as pop culture. Regardless of your style, every Banana Badass plays a vital role in our mission."

Equifruit invites attendees to booth No. 1151, where they can embark on a journey of self-discovery through a banana badass personality quiz. Prepare to be delighted as Equifruit brings its signature blend of sharks, fun and the unexpected to this year's event. 

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