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Canadian National Railway to promote benefits of rail at the CPMA

By
Keith Loria

Canadian National Railway has participated in the Canadian Produce Marketing Association’s Convention and Trade Show in the past, but 2024 marks a big step for the company, as it will be hosting a booth at this important event for the first time.

“We’re sending quite a few people on the team there to create a presence and awareness about our products and our solutions,” said Keegan Donaghey, senior manager for temperature-controlled intermodal international for CN. “That’s really the plan. It’s always been an excellent opportunity for us to connect with shippers and to understand the underlying market. Our booth will allow shippers to find CN and lead to better dialogue between us.”

One of the company’s goals for the show is to increase awareness of how it can best collaborate with produce suppliers, an area of importance for CN.

“The show allows the team to connect with shippers both big and small and to educate them on the advantages of rail, especially for those who may not be familiar with our products,” Donaghey said. “The show will definitely open up some doors.”

Headquartered in Montreal, CN is a leader in overseas temperature-controlled cargo moving. The company is known as an innovator, providing technologies that monitor operational and temperature conditions of its international containers, and its services allow for international trade of various items–including fresh produce–to and from overseas markets. Its remote cloud-based monitoring software allows for increased visibility of the cargo, which promotes transparency and temperature integrity.

With its acquisition of TransX and H&R in 2018, CN’s domestic temperature-controlled solution offers one of the largest refrigerated fleets in Canada.

CN’s booth will feature experts from the company talking about its products and services. Donaghey said two or three representatives from CN will be at the booth at any given time to answer questions and engage in conversation with people in the industry. The company also plans to have representatives walking the show floor and finding ways to connect with potential partners.

“CN will have transportation experts who can speak to attendees and understand their business,” he said. “The team will share their knowledge as to how rail is truck-like in how we provide our products and the tools we have to ensure product quality and temperature integrity in transit.”

He added that CN provides a cleaner and more energy-efficient solution to trucks, while increasing transparency, and that its team is proving that rail doesn’t have to be scary.

“We’re really trying to break down that negative stigma of moving produce by rail,” Donaghey said. “I think our product speaks for itself.”

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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