Sunkist Growers Inc. is kicking off the 2024 holiday season with an exciting new collaboration with Warner Bros. Discovery, bringing together two timeless classics — Sunkist Navel oranges and the beloved Christmas movie, The Polar Express. This year, Sunkist introduces a limited-edition The Polar Express holiday-themed 10-pound carton and quarter bin for Sunkist Navel oranges, perfectly capturing the nostalgia and magic of the holiday season.
"Our collaboration with Warner Bros. Discovery’s holiday film, The Polar Express, which is celebrating its 20th anniversary this year, speaks to the shared pastimes and timelessness of both our Navel oranges and this beloved holiday classic," said Cassie Howard, senior director of category management and marketing at Sunkist Growers Inc. "We are excited to make the citrus season even more special for shoppers with this promotion, which will be supported with engaging activations driving consumers to stores to look for Sunkist and ways to incorporate in-season citrus into shared holiday pastimes.”
Navel oranges have been a cherished holiday tradition for generations, symbolizing warmth, family, and the joy of giving. Sunkist is carrying this gift-giving and holiday theme to its merchandising bins and The Polar Express promotion. With the purchase of a 10-pound limited-edition The Polar Express-themed carton of Sunkist Navel oranges by Dec. 31, the first 3,000 participating shoppers can upload an image of their receipt to enjoy The Polar Express on digital. Visit wb.com/PolarExpressSunkist for full details.
In addition to The Polar Express themed quarter bin and promotional 10-pound carton, Sunkist helps retailers brighten their stores during the holidays with a holiday gift wrap quarter bin and holiday ribbon bin wrap and quarter bin display option. “Our holiday merchandising bins give retailers the opportunity to build large, eye-catching displays so their shoppers can easily find Naval oranges and other citrus options, including lemons, mandarins, and grapefruit. We know how important sharing time around the dinner table is during the holidays, and our variety of holiday recipes can play an important role in these occasions and help increase citrus sales by driving shoppers to stores,” said Howard.