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Redesigned Sweetums citrus line unveiled

William H. Kopke Jr. Inc. has unveiled its redesign for the Sweetums family of branded citrus items. The family of branded produce includes citrus, grapes, cherries, pears, kiwifruit and berries, designed to represent a cohesive brand experience for the consumer.

The Sweetums brand reflects the premium quality and eating experience the consumer can expect from Kopke produce products. The refreshed brands, which continue to present each produce item as an illustrated personification of smiling faces, fitted with sunglasses, continued to stand out for over a decade across the produce department, welcoming consumers to enjoy the summer just as the brand does on the package.

“We have been selling under the Sweetums brand for many years, and have received a great deal of positive feedback from the end consumer,” said William Kopke of William H. Kopke Jr. Inc. “We set out to refresh each Sweetums product to promote Kopke's commitment to providing the consumer with a consistent brand experience across all categories. The consumer will trust and expect something special from the Sweetums family.

“The timing of this brand refresh couldn’t be better as it coincides with our investment and expansion of the Kopke Distribution Center (KDC Group LLC)," said Kopke. "We are currently adding 10,000 square feet to our repack room, which will give us a total 35,000 square feet of repack capacity, increasing the total footprint to 178,000 square feet.”

The refreshed Sweetums family of brands will make its debut this summer in grocery retailers across North America. Citrus from Chile, South Africa, Argentina, Peru and Uruguay will be packaged under the Sweetums Premium brand this summer followed by citrus from Morocco during the winter months.

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