“The back to school season can be a stressful and exciting time for parents and children, and we are grateful that we have built an audience that looks to us for healthy recipes and parenting tips to help them through this time and beyond,” said Healthy Family Project Senior Digital Marketing Manager Tracy Shaw. “The Back To School campaign with Healthy Family Project started in 2014 as our first digital program and we are excited to celebrate our flagship digital program with incredible sponsors such as Bee Sweet Citrus.”
Healthy Family Project’s Back To School campaign provides families and educators with digital resources highlighting the importance of produce in a healthy diet. Additionally, the campaign provides $16,000 to International Fresh Produce Association’s Foundation for Fresh Produce to increase children’s accessibility to fresh fruits and vegetables in schools. Throughout the campaign, Bee Sweet Citrus and other supporting sponsors will showcase different ways produce can help families maintain a healthy diet while managing a hectic schedule.
“Each year, the new school season brings on a new set of responsibilities to students, parents and educators,” said Mueller. “We’re proud to provide families and caretakers with immunity-boosting citrus varieties year-round.”