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Krichmar Produce sees big success with its trucking business

By
Keith Loria

For 25 years, Krichmar Produce has built a reputation for providing businesses from Florida to Maine with the finest quality fruits and vegetables. Headquartered in Vineland, NJ, the company added a trucking operation to its offerings about 15 years ago, and recent years have seen the company build on that aspect of its business.

“Over the last two years, we started increasing the fleet and trailers because we saw an opening for transportation in the Northeast,” said the company’s president, Jay Krichmar. He added that its fleet now consists of 15 trucks and 30 trailers.

That has made Krichmar Produce a major player in trucking during the Chilean produce season, which continues into May.

“We’re doing transportation in the Northeast — anywhere from North Jersey, New York, Connecticut, Rhode Island, Massachusetts, Maine, and upstate New York,” said Matt Rieti who handles Krichmar’s trucking operation. “Basically, we cover the Northeast like a blanket.”

Key fruits from Chile include blueberries and cherries and other stone fruits. Rieti noted that Krichmar Produce specializes in LTL, or “less than load,” transportation logistics.

“We pick up at all the piers where all the fruit companies import from and all the cold storages around New Jersey, Delaware and Pennsylvania,” he said. The fruit then goes to retailers, wholesalers, foodservice clients and markets like Hunts Point.

While 2020 has been a rough year, the staff at Krichmar Produce has been busy, as consumers are buying lots of fresh produce because they are cooking at home more. Foodservice has, of course, been slow, but that represents a smaller part of the company’s business. Krichmar’s reputation has been a major factor in its success in this year of COVID-19.

“Our fleet is extremely reliable and being that we cover the Northeast like a blanket, if anything happens — a flat tire or any other breakdown — we generally have another truck that can take the load and deliver it to the destination,” Rieti said. “That’s been the biggest plus for our company and we’re just looking to increase our market share.”

Its commitment to fulfilling the needs of every single customer has allowed Krichmar Produce to build excellent relationships with some of the top fruit companies, and its leadership team takes a great deal of pride in doing business the right way.

“It’s about old-school dedication and family values,” Krichmar said. “The customer always comes first. We’ve been a service business and that’s why we survive, we understand that we’re in the service business. We’ll do anything for a customer.”

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