Share the season’s best cherries with newly branded Kyle’s Pick cherries
Treat shoppers with something special this cherry season: enter Kyle’s Pick cherries. Stemilt reserves its biggest and best dark sweet cherries for this exclusive pack in the month of July that fourth-generation, Kyle Mathison, promises is the summer’s top pick.
“Kyle is an icon in the cherry world with a passion for growing cherries that’s unlike anything you’ve experienced before,” said Brianna Shales, Stemilt marketing director. “Kyle’s Pick is Stemilt’s way of sharing that same passion with retailers and consumers, now with a newly branded look to allude to the quality product inside! Its season is short and sweet, beginning and ending in July, and aligns with peak cherry season and the time to offer the best size, firmness, sugar and quality cherries that will create lasting memories in consumers.”
The new design is intended to help set Kyle’s Pick apart from the rest by incorporating messaging like ‘season’s best,’ passionately grown,’ and ‘dessert flavors’ and Kyle’s signature ponytail, overalls and bolero tie. It’s a pack that merchandises quality to consumers and entices them to experience something special.
“The newly branded Kyle’s Pick packaging will spread across all package types including pouch bags, top seal and clamshells,” said Shales. “We wanted to give Kyle’s Pick a new look to make him the center of the brand while enhancing the premium nature of the product inside,” said Shales. “Kyle’s mission is to build memory and trust with consumers, so they continue to come back for more. That’s the promise that Kyle’s Pick makes and delivers.
Stemilt reserves its top cherry varieties, largest-sized fruits, and highest firmness and sugar standards for Kyle’s Pick marked packs. Kyle grows cherries in beautiful central Washington, where warm days and cool nights combine with volcanic soils to create the perfect growing conditions for delicious, sweet cherries. Many of the cherries for Kyle’s Pick come straight from Stemilt Hill in Wenatchee, Washington and are grown by Kyle himself.
“Stemilt takes the best of each day’s harvest to create sweet memories for shoppers and a differentiation point for retailers to help cherry category performance,” said Shales. “We invite retailers to share the sweet flavors of Kyle’s Pick with consumers this summer with a new, premium package.”
To showcase the new brand and start off Kyle’s Pick cherries, Kyle and Tate Mathison highlighted the brand alongside this year’s crop of cherries in a recent video update. Kyle’s Pick is available now from Stemilt.