“Education is key,” Galvan said. “The more informed the customer is about what they are buying, the more fruit they will buy. Whether it’s educating the customer on varieties, distinct flavor profiles in association with those varieties, or regions of production. The more the customer knows about the fruit the more they relate to the process.”
Sustainability is another important aspect to those at Fruit Royale.
“We are continually striving to accomplish those green needs for all our interests,” Galvan said. “We remain stewards of our precious and ever precocious resources and will continue to look for new alternative sources of energy and water.”
With plenty of history behind it, Fruit Royale’s goal is to continue to serve its customers to the fullest and send its commitment, dedication and work ethic forward through the next generations. “We love what we do and can’t wait to pass that on,” Galvan said. “Our company continues to provide a one-stop shop for all things grapes on a year-round basis for our worldwide customers.”