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Fruit Royale anticipates banner year for California grapes

By
Keith Loria

Fruit Royale Inc. is an experienced grower shipper of table grapes, working directly with its contracted growers on all aspects of fruit production—growing, packing, cooling, storing, logistics and sales.

“We have been active in the production of premium table grapes in the San Joaquin Valley since 2004,” said Louie Galvan, Fruit Royale’s managing partner. “We have steadily increased our production on flavorful varieties for more than 20 years.”

fruitWhile most of its clienteles’ programs have their own logistics departments, Fruit Royale is always ready and willing to do what needs to be done to meet their needs.

For the upcoming table grape season, all early indications are of a banner year of fantastic quality grapes.

“We as always remain positively hopefully—it’s in our grower DNA,” Galvan said. “Our niche is anchored on being able to take the fluctuations out of the equation by providing a consistent supply of premium quality grapes from around the world 365 days a year.”

So far, the Chilean grape deal has been a challenge with adequate supplies.

“A shortage in grapes has created a season-long demand exceeds supply type situation,” Galvan said. “We have been able to complete all our commitments to 100 percent and remain proud to be able to accomplish that on a very difficult season. We look forward to our spring Mexican and summer California programs to continue our success.”

Relationships are a big part of success, and Fruit Royale works with its partners to ensure that the end-product is the best it can be.

“We are all on the same team—growers, packers, shippers and customers, so it is our duty to keep everyone on the same path to providing the customer with the best,” Galvan said. “Constant communication is the key to any successful relationship.”

The company continues to look for ways to expand and grow business, and that’s why Fruit Royale’s strategy is focused on working more with newer and popular varieties that can grow the category.

“Education is key,” Galvan said. “The more informed the customer is about what they are buying, the more fruit they will buy. Whether it’s educating the customer on varieties, distinct flavor profiles in association with those varieties, or regions of production. The more the customer knows about the fruit the more they relate to the process.”

Sustainability is another important aspect to those at Fruit Royale.

“We are continually striving to accomplish those green needs for all our interests,” Galvan said. “We remain stewards of our precious and ever precocious resources and will continue to look for new alternative sources of energy and water.”

With plenty of history behind it, Fruit Royale’s goal is to continue to serve its customers to the fullest and send its commitment, dedication and work ethic forward through the next generations. “We love what we do and can’t wait to pass that on,” Galvan said. “Our company continues to provide a one-stop shop for all things grapes on a year-round basis for our worldwide customers.”

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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