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Wish Farms celebrates grand opening with PixieRock!

Wish Farms, an international grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, celebrated the grand opening of its new office headquarters with a music festival called PixieRock! on Saturday, April 24.

Hundreds of guests flocked to the physically distant, outdoor event on Wish Farms’ front lawn. The concert featured live performances by Giselle Gutierrez, Atlanta Rhythm Section, BlackHawk and headliner Young the Giant.

sdfThe event concept was the creation of owner and self-proclaimed “Head Pixie,” Gary Wishnatzki. “We wanted to throw an unforgettable, unique party for our employees, growers, vendors, customers and friends to celebrate our beautiful new space," he said. "An added perk was that we raised a lot of money for our newly formed charitable foundation. The response was positively overwhelming and unlike anything we have ever hosted.”

PixieRock! generated a diverse group of 45 corporate and individual sponsors from central Florida. They ranged from local businesses to agriculture industry leaders. Individual ticket sales, a silent auction, food and beverage sales, and slide rides, pushed the grand total raised to over $450,000.

A portion of that sum will be shared with the event’s three designated beneficiaries: United Food Bank of Plant City, Redlands Christian Migrant Association, and Crisis Center of Tampa Bay. The remainder of the money will be put to work supporting causes that also represent the three pillars of giving for the Wish Farms Family Foundation: Food insecurity, Youth Education and Community.

Top sponsors of PixieRock! included Monte Package Company-Bunzl Agriculture Group, RCS Company of Tampa, Farm Credit of Central Florida, and John Jerue Trucking. A complete list of all sponsors can be found here.

“For this being our first year taking on an event of this size, it couldn’t have gone more perfectly,” said Wishnatzki. “We now have a successful blueprint for next year’s celebration commemorating our company’s 100th birthday. I also have some fun surprises up my sleeve.”

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