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Superfresh Growers kicks off blueberry season

Superfresh Growers announced another fruitful blueberry season with Norris Farms. Nestled in the picturesque Umpqua Valley of southwestern Oregon, Norris Farms harvests around 1,000 acres of exceptional blueberries and kiwi berries. This season promises to deliver the finest quality that its customers expect in both conventional and organic blueberries.

Ryan Cleary
Ryan Cleary

Norris Farms is renowned for its premium quality and standards, thanks to the meticulous handpicking process that ensures every berry is picked with the highest quality in mind. “The fruit set looks great this year," said Ellie Norris. "There’s been a great combination of intermittent warm and cool days with periodic rains. Pollination was more successful than in previous years as well. We’re very excited about how early some of our fields have ripened and plan to start harvesting earlier than usual. We’re set to have a very successful season.” 

The unique climate and fertile soil of the Umpqua Valley contribute to the production of blueberries that are both delicious and nutritious. Norris Farms' world-class packing facility further guarantees that each berry maintains its peak freshness and flavor from farm to table.

“We take great pride in our partnership with the Norris family,” said Ryan Cleary, director of blueberry sales at Superfresh Growers. “The Oregon fresh crop forecast is up 145 percent this year. Quality is off the charts at Norris Farms, and we’ll be able to hit the ground running right out of the gate on both conventional and organic. Our production in Washington will kick in shortly after Oregon, ensuring we have a promotable crop all summer long.”

Superfresh Growers prides itself on being a one-stop for summer fruits, including cherries, blueberries, apples, pears and kiwi berries. The company remains steadfast in its commitment to sustainable farming practices, community support and delivering the finest fruits to tables around the world.

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