Strong start for Naturipe's blackberry, raspberry seasons
Strong start for Naturipe's blackberry, raspberry seasons
Naturipe Farms has promotable volumes of fresh, flavorful blackberries from the Southeast, led by Georgia-grown fruit and featuring its highly sought after proprietary variety, Southern Grace. With Mexico’s crop winding down and domestic production ramping up, this year’s blackberry season is off to a strong start.
“Our Southern Grace variety delivers exceptional flavor and consistently high quality, and we’re excited to bring this delightful berry to our retail partners at just the right time,” said Fernando Aguiar, director of business development at Naturipe Farms. “It’s a unique opportunity to promote a regionally grown blackberry that really stands out on the shelf — and in the clamshell.”
Naturipe’s domestic blackberry peak began in late May and runs through most of June, with promotable volumes available in both six- and 12-ounce clamshells. This is a great time for retailers to capitalize on consumer demand for local and regionally sourced foods, highlighting the Georgia origins of Naturipe blackberries and driving purchases during a key window for berry sales.
Naturipe raspberries are also headed into a peak in June, with crops boasting both strong quality as well as promotable volumes. All Naturipe’s raspberries are 100 percent proprietary varieties and are specially bred for flavor and appearance — they last longer on the shelves and taste sweeter than others on the market. They are available in the same six- and 12-ounce pack sizes.
“June is a great time to run a dual blackberry and raspberry promotion," Aguiar added. “It’s a one-two punch of flavor, quality and value.”
