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Strawberry prices volatile, could hit $30

By
Craig Levitt, managing editor

Torrential rains in the Salinas/Watsonville area of California, limited Mexican supply and a delay to the start of the Southern California strawberry area have tightened up the strawberry market.

Industry observers estimate that prices are up almost 50 percent (to $17, with potential to reach $30 within the month) compared to last week.

According to observers, strawberry prices are likely to remain volatile until the Southern California crops reach the market. 

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