Renowned berry exec joins Terra Exports
Renowned berry exec joins Terra Exports
Longtime berry industry executive Felipe Juillerat is joining global fresh fruit company Terra Exports' advisory board. Juillerat, best known for his prior role as chief commercial officer for Hortifrut, will assume a general advisory role on the board starting in January 2021.
Juillerat has more than 27 years of experience in the berry industry, including 20 years at Vitalberry, and Hortifrut in 2013 until 2019. Juillerat also held the title of president of the Blueberry Committee of Chile-ASOEX until late 2019. His understanding and experience in partnerships, acquisitions, and corporate branding in complex markets such as the Americas, Asia, and Europe are vital to support Terra Exports’ goals of becoming one of the largest fresh produce companies worldwide.
“Felipe joining our company in a board/advisory role is a tremendous step forward for us,” said Nils Goldschmidt, CEO of Terra Exports. “His guidance will be key to catapulting us into the next phase of our company, which is building a roadmap to becoming one of the top fresh produce companies in the world. Felipe’s experience and success with Hortifrut are unmatched in the industry, and having him on board will give us the edge we’ve been eager for since the start of Terra Exports.”