SUN VALLEY, ID -- The Idaho Potato Commission announced initiatives for its 2007-08 season that include the release of two new commercials with spokesperson Denise Austin and the launch of a major cable television commercial campaign expected to make over a billion consumer impressions nationwide.

The commission, which is now in its 70th year of operation, announced the developments as part of its overall action plan for 2007-08 during the 79th annual meeting of the Idaho Grower-Shipper Association, held here Aug. 29-31.

On the one-year anniversary of the spinach recall, Congress has turned its attention in recent weeks to front-page news about China imports and is likely to pass legislation that will place new requirements on food importers.

But the produce industry is aware that one more outbreak during the coming weeks could redirect the attention of lawmakers to legislate a fix.

NAPLES, FL -- The Florida tomato industry has seen the value of its crop drop nearly $260 million over the past three seasons.

The grim statistic was given by Reggie Brown, executive director of the Florida Tomato Committee, during his state of the industry speech Sept. 5 at the Florida Tomato Institute, part of the 32nd Joint Tomato Conference, held here Sept. 5-8.

WASHINGTON -- Sen. Tom Harkin (D-IA) has pledged to introduce food- safety legislation that will focus solely on fresh produce after the latest spinach recall, this time from Metz Fresh LLC, hit the newspapers last month.

WASHINGTON -- The produce industry welcomed news that a federal judge had temporarily delayed enforcing the so-called no-match rule. But farm businesses watched a longtime AgJOBS supporter exit from Congress before legislation giving relief from the growing farmworker crisis is finalized.

As of Wednesday, Sept. 5, King City, CA-based Metz Fresh LLC didn't yet know the cause of a salmonella contamination finding that led to the voluntary recall of 8,118 cases of its bagged spinach.

Routine testing determined a presumptive positive for salmonella found in a single sample from one of three packinglines of bagged spinach. The presumptive positive test for salmonella on Aug. 24 came after the lot was processed and bagged.