Naturipe growers have spent decades working hard to develop and breed reimagined, sweeter and more flavorful proprietary berry varieties, the result of which is the high-quality strawberries, blueberries, raspberries and blackberries that shoppers will find in stores this season. This deliberate effort benefits Naturipe’s retailers and consumers: retailers will be offering a more appealing fruit with a longer shelf-life, and consumers will have access to berries that are consistently more delicious than anything they’ve had before.
Conventional and organic berry packs will be at their peak quality and value through the end of August. Retailers who stock up on Naturipe’s strawberries, blueberries, raspberries and blackberries can optimize their sales by creating berry patch displays in their stores. These displays not only show off the vibrant, seasonal colors of each berry, but also encourage shoppers to stock up on a mix of berries.
Naturipe is also encouraging retailers to take part in its Make a Splash with Naturipe Berries summer promotion, where they can capitalize on Naturipe’s peak berry volumes with a first-ever summer berry in-store campaign and contest. In this campaign, retailers can showcase how Naturipe berries can fit into any family’s summer plans and utilize the promotion’s fun and unique activations to engage customers and boost sales of Naturipe berries. Additionally, they can create fun competition with their stores by running a “Make-A-Splash” Sales Contest.
In addition to its focus on product innovation, Naturipe also operates with sustainability at top of mind; in doing so, it uplifts grower communities and operates in a way that minimizes environmental impact, with a substantial focus on pollinator habitat growth, resource conservation, ethical business practices and the health and safety of employees. As part of what Naturipe has deemed a new era of berries, these practices are integrated into every level of Naturipe’s business practices and celebrated as the new industry standard.
