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Market Minute: It’s time for powerful berry promotions

By
Ron Pelger

July is here, but it will go fast so take full advantage of all the summer fruit by planning some big, exciting ad programs filled with the items your customers want during this time of the year.

berry displayOnce we reach August, autumn will follow and summer will rapidly slip away. The growers have done their usual outstanding job producing some superior quality fruit in many regions.  

It looks like a good time to plan a blockbuster ad with all the berry varieties that will generate high-volume sales — and berries are always a good customer draw for your store and a way to lead them over to the produce department.

Use your retail merchandising skills to set up a massive berry display with all the varieties. Locate the display in the front entrance to the produce department where the shoppers walk into an awesome visual of product.

Remember, the summer selling season will fly by fast, so do not procrastinate your promotional timeline.

Strawberries: Demand is light, market slightly lower. California strawberries are the utmost best quality and the sizing is larger due to some past cooler temperatures.

Blueberries: Demand is light, market steady. Lot of blueberries out of several areas — California, Oregon, Washington and New Jersey. Demand is temporarily light in North Carolina. Take advantage of the supplies for promotion.

Raspberries: Demand is very good for a lighter supply, but they will be coming along fast and available for ads.

Blackberries: Demand is light. Markets are lower. Good quality.

The berry suppliers are ready for some great sales action. Get together and put those berry promotions together now. But get there before your competition.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].

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