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Limited strawberry supplies a boon for other berry sales

By
Ron Pelger

The blueberry and raspberry production from Mexico is steady with Peru expected to increase. Raspberry volume in Oxnard, CA, will continue through November. The blackberry volume in Mexico is expected to peak through the beginning of December. Quality has been very good, and a steady supply is expected for the Thanksgiving holiday.

With strawberries currently at a limited supply along with higher prices, blueberries, raspberries and blackberries are very promotable. Merchandising all three varieties together will add tremendous sales volume to your produce department along with maximum profit. Plan to set up a nice large well-stocked display in a key area that will impact your customers into purchasing all three varieties. Multiple pricing always works well in the weekly ad flyer.

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