High volume ahead for Well•Pict Berries
After months of strong California storms, Well•Pict Berries is looking ahead at promotable volumes extending through the month of May.
“All three of our growing regions will be producing good volume,” said Dan Crowley, vice president of sales and marketing at Well•Pict. “Oxnard, Santa Maria and Watsonville have been delayed due to the strong winter storms but will peak with strong production and promotable volumes through May.”
Canada bound, the Well•Pict Berries trade show team is gearing up for the Canadian Produce Marketing Association show taking place in Toronto April 25-27.
With a ‘berry boom’ anticipated in the coming month, Well•Pict is excited to be back on the trade show floor in booth No. 1011 to showcase the delicious True Berry Taste of its premium, proprietary conventional and organic strawberries and conventional raspberries.