Driscoll’s adds to high-flavor strawberry collection
Berry lovers have a new reason to hit the produce aisle this summer. Driscoll’s newest flavor innovation, Tropical Bliss, expands its premium, high-flavor strawberry collection, which also includes Sweetest Batch and Rosé Berries.
With this new launch, Driscoll’s offers three very different high-flavor strawberries mapped to a proprietary sensory wheel. This curated collection was developed through traditional breeding methods — no GMOs — that are used to develop Driscoll’s berries. Each proprietary variety takes years to perfect but promises to bring even more joy to the experience of biting into a berry. Due to the seasonality of all three of these high-flavor strawberries, supplies are limited and only available in the spring and summer.
Tropical Bliss Strawberries
Driscoll’s Tropical Bliss Strawberries combine the classic flavor of sweet berries and light flavor notes of tropical punch, pineapple, and passionfruit. With naturally white and yellow hues, they are perfectly ripe and intensely sweet at first, balanced by a refreshing finish.
Rosé strawberries get their beautiful light-pink hue from the traditional breeding methods used by Driscoll’s team of flavor experts. Rosé strawberries have flavor notes of peach, floral and pink lemonade. Known for its extra sweet and juicy eating experience, Rosé Strawberries are ripe and refreshing, perfect for a summer day.
Sweetest Batch Strawberries
For berry lovers looking for an even richer eating experience, Driscoll’s Sweetest Batch strawberries are part of a berry patch collection of high-flavor strawberries, raspberries, blueberries and blackberries. The collection inspires delicious and memorable moments of delightful indulgence, whether at a picnic in the park, in the kitchen or around the family table. Sweetest Batch strawberries are extra juicy and bursting with flavor of strawberry candy and fruit punch and are selected for their extra sweet deliciousness, making them too good not to share.
Driscoll’s Berry Patch Sensory Wheels are designed to capture the full sensory spectrum of tasting any of Driscoll’s berry. Driscoll’s strawberries, blueberries, raspberries and blackberries each have a dedicated proprietary sensory wheel. The entire berry patch is also combined in the Driscoll’s Berry Patch Sensory Wheel.
The company said its berry flavor experience combines the sensory dimensions of taste, texture, flavor, aroma and mouthfeel. Driscoll’s sensory wheels provides a guide to the art and science of berry enjoyment. With years in the making, the company's Berry Innovators created a process to objectively identify flavor dimensions in strawberries, blueberries, raspberries and blackberries, including:
- Taste: sweet, sour, salty, bitter and umami
- Texture: characteristics like crunchy and firm
- Aroma: scents like lemon, mango and tropical punch
- Mouthfeel: physical sensations like juicy and refreshing
The individual and combined sensory wheels help consumers describe all the possible sensations they can expect when taking a bite of any Driscoll’s berry, including the high-flavor strawberry innovations of Sweetest Batch, Rosè Berries and Tropical Bliss.
“As the leader in flavor, Driscoll’s is proud to be the first in the industry to define the sensory experience for consumers everywhere, from sophisticated connoisseurs to kids,” said Henry Yeung, Driscoll’s R&D sensory lead. “The Driscoll’s Berry Patch Sensory Wheels took a team of sensory scientists over two years to create and we are excited to see consumers interact with them as they sample our newest flavor innovation in strawberries.”
“With more than 70 years of strawberry breeding expertise, Driscoll’s has one of the largest R&D Centers dedicated to proprietary varieties,” said Philip Stewart, Driscoll’s global strawberry breeding director. “Creating Only The Finest berries is core to our innovation strategy, and we look forward to continuing to provide our consumers with quality, high-flavor berries.”
Tropical Bliss, Rosé Berries and Sweetest Batch are available in select retailers now.