Dandrea focuses on the future of blueberries

Blueberries have been a big part of Dandrea Produce’s operation for more than a quarter of a century. Company officials have no intention of taking their eyes off this category for years to come.

In fact, officials at Vineland, NJ-based Dandrea plan on continuing to expand their blueberry business as consumer demand for the commodity increases.

“For more than 25 years, New Jersey blueberries have been a cornerstone of Dandrea’s local produce offerings,” said Peter Dandrea, a fourth-generation owner and director of sales. “Our journey began with strategic investments in local growers, eventually leading us to purchase farms and become growers ourselves. As our New Jersey operations flourished, we expanded into imports, ensuring year-round supply for our retail partners.

“This approach not only increased our visibility, but also strengthened our New Jersey operations. Today, we continue to expand and collaborate with local growers, consistently bringing the finest blueberries to market.”

Dandrea said rising consumer demand for healthy, antioxidant-rich foods is behind the popularity of blueberries. It is also the reason the company is making sure that it well focused on year-round availability of the commodity.

“We have also seen that year-round availability, bolstered by imports from countries like Argentina, Chile, Peru and Mexico, ensures that blueberries remain a daily staple for consumers,” he noted. “Additionally, increasing popularity of organic blueberries has further fueled the overall market expansion, highlighting consumer preference for organic produce.

Dandrea has been working closely with its growers to develop breeding programs focused on new varieties with enhanced flavor, texture, shelf life and climate adaptability. “While we work to develop those new varieties, we maintain our commitment to enhancing the quality of our disease resistant and high yield varieties including Draper, Jewel, Legacy, Top Shelf and Blue Ribbon,” he said.

Experience also plays a role. “As the fourth generation has risen into leadership roles, we have placed a major focus on researching and partnering with companies that prioritize innovative cultivation techniques like controlled environment and precision agriculture,” added Dandrea, who has been with the company in a full-time capacity for about 11 years. “Sustainable practices, including reduced pesticide use, organic farming and efficient water management, are our commitment and focus.