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Customers prefer New Jersey blues

By
Joe Atchison

New Jersey’s mild winter and dry spring were just what our blueberry growers needed to be able to harvest a full crop of the bigger, better, full-of-flavor berries your customers crave.

Consumers wait for blueberries from the Garden State all year long because they know Jersey Fresh blueberries will provide the flavor and size they desire. Jersey Fresh blueberries will be ready for your shelves from early June into early August.

Jersey Fresh blueberries provide excellent marketing opportunities for retailers to take advantage of during our harvest season. This is especially true in the New Jersey, Philadelphia, New York and Greater New England metropolitan areas, where Jersey Fresh blueberries are the superior local option that customers demand. Our third-party market research in these regions shows that 72 percent of consumers surveyed have told us that Jersey Fresh blueberries are superior to berries from elsewhere. 

The New Jersey Department of Agriculture always tries to do our part to point consumers to retailers that source Jersey Fresh blueberries, and these efforts will continue to be enhanced by our partnerships with the New Jersey Blueberry Growers Association. If you have a Jersey Fresh blueberry display in your store, be sure to tag us at #JerseyFresh on Facebook and Instagram and we’ll share your post to our 35,000 followers.

We will begin running digital billboards with rotating messages throughout the entire blueberry harvesting season. Additionally, we will have radio spots featuring Jersey Fresh blueberries during the height of the harvest season. People from all over the East Coast flock to the world-famous Jersey Shore. Those crowds will be returning and as your customers lounge on our beaches, they will see Jersey Blues and Jersey Fresh airplane banners flying the shoreline from Sandy Hook in the north to the southern tip in Cape May. For the third consecutive year, we are hosting a sampling campaign of blueberries on three Jersey Shore boardwalks in Atlantic City, Seaside Heights and Wildwood. It’s been highly successful, and we will be handing out pints of Jersey Fresh branded blueberries on July 10 to celebrate National Blueberry Month.

All of our messaging will remind consumers about the benefits of Jersey Fresh blueberries. And we’ll continue to emphasize that our blueberries are the most authentic choice for local. 

Of course, none of this would be possible without you, our retail partners. We thank you for your continued support of Jersey Fresh produce, especially Jersey Fresh blueberries.

 

Joe Atchison III is the Assistant Secretary and Director of Marketing & Development for the New Jersey Department of Agriculture.

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June 12, 2024
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