BelleHarvest launches PAW Patrol partnership with Nickelodeon
Those who know a three-year old child, understand that PAW Patrol is “it” on television.
“One in three preschoolers watch PAW Patrol,” a cartoon show, on the Nick, Jr. channel, according to Angela Sommers, who herself is a mother of a three year old.
To enlighten those less-connected with the preschool set: Nick Jr. is owned by the Nickelodeon network.
PAW Patrol has a 95 percent awareness among kids, according to Sommers, whose day job is marketing director for BelleHarvest and Michigan Fresh Marketing, an apple grower-packer-shipper in west Michigan.
This fall, BelleHarvest and Michigan Fresh will launch a national PAW Patrol promotion in partnership with Nickelodeon. “We believe this program will bring young snackers into the category, as they can enjoy a healthy treat with their favorite character on the bag,” stated Sommers.
According to BelleHarvest, PAW Patrol, which, as of the fourth quarter of 2019, was the top digital property for Nick Jr., in terms of visits, streams, and time spent.
It is the top property in preschool toys, entertainment, apparel, home, health-and-beauty-aids, and grocery. A year from now, the first-ever PAW Patrol feature film will be released.
This fall, three of the rescue pups starring in PAW Patrol will grace Belleharvest’s three-pound pouch program for Fuji, Gala, and Honeycrisp varieties.
“We have all PAWS on deck for this exciting new partnership with Nickelodeon and Viacom.” The theme of the promotion is to “Take back the snack”; helping parents sell their kids on tasty, sweet apples.
Sommers said the Belleharvest promotion brings retailers several merchandising and marketing tools. A national press and advertising campaign will be launched, along with promotional opportunities through social media and geo-targeted advertising.
The heroic pups, who believe “no job is too big, no pup is too small,” work together to protect the community. Belleharvest graphics use three of the dogs in inspirational ways. For example, the pup Marshall is a Firefighter. He is portrayed on Belleharvest’s Fuji pouch, which promotes, “Fired up Fuji” and the notation: “sweet and tart flavor.”
