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Fresh Farms now offering year-round Bell peppers

Fresh Farms, a leading importer of Mexican produce based in Rio Rico, AZ, continually looks to improve its service to its customer base in North America and provide year-round supplies of its product line, including grapes, vegetables and melons.peppers

To that end, the company announced that it has added Jalisco production to its already existing Sinaloa production of green Bell peppers, giving it the ability to supply its customers with this item on year-round basis.

“After having grown Bell peppers in Sinaloa since the company started, we have learned a great deal of how to deliver a high-quality green Bell pepper to the market and we are taking all that experience with us to Jalisco to deliver the best possible product,” said David Watson, senior vice president of sales and marketing for Fresh Farms. “In addition, we will now be offering it through McAllen, TX, which will assist with continuing fresher logistics in the supply chain.”

The Jalisco Bell pepper project at Fresh Farms will be growing year-over-year and the company intends to deliver the finest quality and condition green Bell pepper its customers have come to expect.

“We look forward to continue working closely with all our customers in the supply chain who value high quality and the best overall condition product,” added Marco Serrano, who is in sales at Fresh Farms.

Fresh Farms said retailers can show they are in the Bell pepper business by offering them in large bulk displays and merchandising them with complementary items to provide meal ideas. It also looks to place focus on quality at the most competitive price possible for retailers and looks to keep partnering with retailers who focus is on ensuring quality for the consumer.

“The feedback we have received from our customers is that the quality we are currently growing exceeds the standard,” said Watson. “I truly believe this new venture in Jalisco will give the retailers exceptional quality from Mexico all year round, and is a total game changer. Consumers are looking for great quality at a good price, retailers need to promote quality, and consumers will pay for exceptional quality guaranteed.”

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