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Ark Foods' purple pepper is the Bell of the ball

Ark Foods has set out to challenge what grocery shoppers think when they hear “Bell peppers.” Customers who reach for the popular red, yellow, and green varieties in their produce aisle have a new eye-catching, farmers market version to love: the Purple Bell pepper.

Grown originally for Whole Foods Market Florida, the Purple Bell’s vibrant, glossy exterior naturally sets itself apart, while offering the familiar crunch and sweet flavor of traditional Bell peppers. It’s the ideal vegetable to shake up snacking, stir-frys, and veggie-centric recipes with it’s unexpected violet hue.

With no other major U.S. grower selling Purple Bell peppers at scale, Ark Foods is positioned to introduce a varietal to the masses otherwise mostly found at farmers markets or at-home vegetable gardens.

“At Ark Foods, we’re excited about bringing uncommon vegetables to America’s grocery stores,” said Lou Terrulli, director of farm development. “The Purple Bell is a great entrypoint for people who know and love the taste of Bell peppers, but are looking for more diversity and excitement on their plate.”

Purple Bell peppers offer the following nutritional benefits:
● Healthy daily values of vitamins A, C, and B6
● Purple skin comes from anthocyanins, known to reduce the risk for high blood pressure
● Low in calories — dip it like a chip

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