"We're truly honored to achieve B Corp certification; it speaks volumes about our unwavering commitment to ethical business practices, sustainability, and the well-being of our incredible team," said Jennie Coleman, president of Equifruit, based in Montreal. "As we navigate our rapid growth, it's crucial that we do so mindfully. B Corp certification resonates deeply with our Fairtrade values, which have been at the core of our mission since day one, guiding us as we shape our internal structures for the better."
At the heart of Equifruit's mission is a steadfast dedication to being a best-in-class partner to banana farmers. By adhering to stringent Fairtrade standards, Equifruit ensures that farmers receive fair compensation for their fruit and have access to resources that promote sustainable agricultural practices. As a B Corp, Equifruit joins a global community of businesses committed to using their collective power to create a more sustainable and equitable world.
Equifruit will be exhibiting at the Canadian Produce Marketing Association trade show in Vancouver from April 24-25 at booth No. 1151.
