Chiquita partnership makes for a bananas breakfast
Chiquita bananas, General Mills Big G cereals and Yoplait yogurt are joining forces with their “Go Bananas for Breakfast!” campaign to show that a balanced breakfast doesn’t have to be expensive or hard — sometimes it’s as simple as pairing a bowl of cereal, banana and a yogurt.
Catch shoppers' eyes with bright, Chiquita banana-inspired graphics on select General Mills Big G cereals and Yoplait yogurts at grocery stores nationwide.
“Chiquita is always looking for opportunities to partner with likeminded brands and extend its presence beyond the produce section, and with consumer data reflecting that bananas are often paired with cereal and yogurt, this collaboration with Big G cereals and Yoplait felt like a perfect fit,” said Jamie Postell, vice president of sales for Chiquita North America. “By bringing these kitchen staples together, we hope to provide consumers with quick, easy and nutritious breakfast inspiration that the entire family can enjoy.”
“At General Mills, our mission is to provide families with delicious, nutritious and affordable foods they love, and what better way to complement our beloved Big G cereals and Original Style Yoplait single-serve yogurt than by pairing them with naturally delicious Chiquita bananas to deliver even more nutrition — at the incredibly affordable cost of just over $1 per serving for all three together,” said Amy Cohn, registered dietitian and senior nutrition manager at General Mills.
To learn more about the partnership between Chiquita, General Mills and Yoplait and details about savings on these products, visit www.breakfastisbananas.com.