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Summer holiday season brings strong avocado sales

Summer avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados in celebration of dad, Fourth of July, and the start of a new school year. The Hass Avocado Board’s recently published Q3 holiday recap report indicates that Father’s Day, the 4th of July and Labor Day holidays all reached four-year highs. The report is insightful for retailers and industry leaders to use the information as they plan promotions for the upcoming year and look for new opportunities for avocado sales growth.

Key highlights from the report include:

Father’s Day

  • Avocado sales reached a four-year high of $61.6M and 55.1 million units
  • Father’s Day week posted strong growth since 2017, up 24 percent in dollars and 49 percent in units
  • Seven of eight regions grew dollar sales, with Northeast at a national high growth rate of 19 percent
  • Average sales price declined in all regions across the U.S., down 17 percent to $1.12/unit nationally

postcardFourth of July

  • The Fourth of July holiday bounced back in 2020 with a significant increase in volume, up 40 percent vs. prior year to 58.7 million units
  • Unit sales increased by 16.9 million units nationally. All eight regions saw unit growth with South Central seeing the highest incremental increase of 3.2 million units
  • Dollar sales reached a four-year high of $64.7M, an increase of 4 percent
  • Dollar sales increased by $2.4 million nationally. Six out of eight regions posted dollar increases

Labor Day

  • 2020 showed the highest volume growth rate in the last four years with an increase of 26 percent vs. prior year, bringing unit sales to 53.6 million units
  • Dollar sales held strong at $53.7 million
  • On average, avocado retailers saw sales of $569 per store during the holiday week
  • Per store sales were especially strong in California ($1,234) and West ($1,199) regions

The Hass Avocado Board releases a holiday recap each quarter, covering avocado sales trends for the corresponding holidays and events. The Hass Avocado Board offers these insights and detailed retail information as the only avocado organization that equips the entire industry for success, with clear and actionable data and metrics that all can use to drive their avocado business. For more information about avocado sales for each holiday, visit hassavocadoboard.com.

 

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