“And, it’s looking like this season is expecting a normal size curve, so we’re hoping to be able to offer a great variety of products to meet shopper demand,” Becker said. “We serve the retail, wholesale, and foodservice industries with our world’s finest avocados and elite customer service. We are not only a supplier, but a strategic partner to our customers because of our customer-specific approach to category management.”
As December approaches, the company will turn its attention to working with its partners on promotions for the Big Game, key timing for when shoppers hit retail for their game-time spreads is the week leading up to the Super Bowl.
Elsewhere around the company, Mission Produce recently launched its new retail-ready mango bag, an innovative four-count value pack of snacking mangos.
“We say ‘retail-ready’ because the bag was designed for the retailer to easily merchandise in-store and for the shopper to easily grab and go,” Becker said. “It’s a high-graphic, stand-up pouch with on-pack education and delicious recipes, perfect for both the seasoned mango shopper and newcomers to the category.”
The product was designed in response to the significant amount of mango purchasing that happens at club stores.
“It’s clear that mango shoppers are looking for value pack opportunities,” Becker said. “So, we’re bringing the benefits of convenience and value to mango shoppers in our mission to drive the category forward. We’ve seen the success of bags in the avocado category. In fact, since 2019, bags have driven 100 percent of avocado volume growth. So, we’re excited to see how mango bags can impact the category.”