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Mission Produce launches first-of-its-kind avocado podcast

Mission Produce Inc., a world leader in sourcing, producing, and distributing fresh Hass avocados, announced the launch on Thursday, Feb. 25., of For the Love of Avocados, the first-ever podcast to focus on avocado tips and tricks, avocado farming, marketplace trends and everything in between. Hosted by Patrick Cortes, senior director of business development at Mission Produce, the podcast will also feature special guests, such as industry experts, foodies, and health and wellness experts, and be published on a monthly basis. 

sdf“We are a company of firsts — and launching a podcast is a natural step to continue leading the industry forward,” said Ross Wileman, senior vice president of sales and marketing at Mission Produce. “As avocado consumption continues to increase, we notice an opportunity to reach our customers and consumers through the convenience of a podcast to promote an exceptional avocado experience and provide useful information.”

“For our first episode, we’re speaking with one of the Tampa Bay Buccaneers’ quarterbacks, Ryan Griffin, about his journey to the big game and testing his avocado knowledge,” Cortes said. “We’ll also discuss insights into avocado sales for one of the biggest avocado holidays of the year.”

“We look forward to creating valuable and entertaining content to bring expanded value to our marketplace,” said Senior Director of Marketing and Communications Denise Junqueiro. “Our podcast will take from our almost four decades of fresh avocado experience to provide a novel perspective on avocados and share the many stories that have yet to be heard.”

For the Love of Avocados is currently available for streaming on Spotify, Apple Podcasts, Google Podcasts, Anchor, Breaker, Pocket Casts and RadioPublic. Listeners can contribute to the conversation on social media by using #FortheLoveofAvocados.

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April 16, 2021

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