Market Minute: Avocado supplies steady for ad promotions

Avocados originated in Mexico, Guatemala, and the West Indies around 10,000 years ago. They were first cultivated over 7,000 years ago in central Mexico. The flavorful guacamole dip and spread was created by the Aztecs and originated in Mexico. It was known as avocado sauce. The avocado was also called alligator pear.

Avocados are shipping out of California and Mexico. The demand on avocados is moderate with a steady market.  Mexican volume is up 19 percent. Production is mostly on the smaller size.

The best way to move large amounts of avocados is to advertise and merchandise them on an end cap display. Tie in tomatoes, lemons, onions and cilantro.

Secondary displays are recommended and work very well during ad promotional periods. Set up both loose and bagged avocados together. Make sure to post information and price signs for shoppers. Plan promotions with your supplier and be aggressive in going after avocado sales.

Ron Pelger is a produce industry adviser and industry writer. He can be contacted at 775/843-2394 or by e-mail at [email protected].