“The commission is in full gear implementing marketing support programs for the quickly approaching California avocado season,” said CAC Vice President of Marketing Terry Splane. “In addition to media and social media activity, customized marketing programs for retailers and foodservice operators who partner with the commission are a cornerstone of CAC’s trade support.”
In many cases, priority communications for California avocados dovetail with strategic priorities for retailers, such as supporting local farmers, sustainability and ethical sourcing. The commission often supports customers’ own initiatives with unique materials featuring local California avocado growers. Programs can include traditional merchandising support such as point-of-sale materials, display bins, sales contests, demos and more. CAC also supports customer sponsored advertising, social and consumer public relations activities.
“This season, with additional volume projected compared to the last few years, we are excited to provide continued support to loyal partners and reach out to more customers whose strategic priorities and shopper profiles align with ours,” said Splane. “We’re looking forward to heightened creativity in our customer programs and our consumer marketing support.”
Photos courtesy of the California Avocado Commission
