HAB's avocado insights now available on demand
The Hass Avocado Board is shifting its successful webinar series to an on-demand platform, making access to supply and market data more convenient for stakeholders as the industry grows. Beginning with the first presentation of 2023, Rethinking Retail: Regional Category Development Drivers, it is now easier for industry leaders to fit strategic downloads relevant to critical decisions into their busy schedules.
“Driving sustainable demand and growth across the avocado industry requires a steady, reliable pipeline of quality data and business tools,” said John McGuigan, director of industry affairs for the Hass Avocado Board. “The webinars offer a 30-minute briefing of timely information including recommended action items. It’s free to attend and we are excited that the new on-demand service creates more convenience and flexibility.”
The first webinar of the 2023 series is a consolidated review of a study examining fresh avocado purchase trends and behaviors from over a three-year period. It reveals strategic opportunities for marketers and retailers to customize their approach by region for stronger sales. Industry members are invited to access the webinar on-demand at HassAvocadoBoard.com/webinars.
Utilizing the diverse expertise of HAB staff and industry subject matter experts, this webinar series is an example of the HAB Effect in action. Only as a result of the collective power of HAB, the industry can access unbiased data and actionable market insights such as this to make better business decisions and drive category growth more effectively across the U.S.
There will be three additional webinars in 2023, including a presentation of key learnings and takeaways from the upcoming World Avocado Congress.