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The evolution in avocado seasonality

Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggest seasonal influences impact retail sales of avocados, driven by supply chain dynamics and shopper purchase behaviors. These influences have steered the category into an evolution of seasonality over the past four years.

Summer has traditionally been considered the peak period for avocado sales. However, a new study by the Hass Avocado Board determined that has changed. The Avocado Seasonality Drivers study reveals that the first quarter is the new peak for avocado retail sales and offers actions and opportunities to grow retail sales of avocados throughout the year. The industry can attend an upcoming webinar to take advantage of these findings and learn more.

The “Avocado Study Finds Surprising Sales Growth Opportunity” webinar will be hosted by HAB and led by Steven Muro of Fusion. The webinar findings will illustrate how the seasonality of avocado sales has changed and molded today’s retail marketplace. Attendees will also learn how to take advantage of these findings to grow their businesses and maximize sales of avocados.

Those interested can join the HAB webinar on Thursday, Dec. 8, 1–1:30 p.m. PST to learn more about how to apply the key actions and opportunities outlined in HAB’s new study. A live Q&A will follow the webinar presentation. To register for the webinar, visit https://register.gotowebinar.com/register/7815043203708129295?source=LI.

The Hass Avocado Board’s recently released Avocado Seasonality Drivers study reveals that the first quarter is the peak season for avocado retail sales.

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