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Broadcasting superstars bring enthusiasm to AFM’s Big Game campaign

By
John Groh

Troy Aikman and Erin Andrews may be more comfortable calling a game than preparing a meal, but they have a love for avocados that gives them a reason to leave their comfort zone and head to the kitchen, especially for Avocados from Mexico.

The broadcasting superstars, who work together on the Fox Network as sportscasters for National Football League games, are the faces of a new Super Bowl campaign by Avocados from Mexico, and their enthusiasm for the promotion was evident during a recent call with produce trade media.

“I’m not the greatest cook, but I love avocados and I make the best guac,” said Aikman, a Hall of Fame quarterback and three-time Super Bowl winner with the Dallas Cowboys. “Honestly, I was surprised to learn that eight out of 10 avocados come from Mexico and that Avocados from Mexico are always in season. I’m just thrilled to be part of this promotion, and I’m also thrilled to be working on this with my friend Erin.”

“I’m also not a great cook, but I also love to make guacamole and avocado toast,” said Andrews, who in addition to her career as a sideline reporter was a contestant on and host of Dancing with the Stars.

The duo said they receive multiple offers each year to serve as spokespeople for a variety of products, but when Avocados from Mexico came calling, they jumped at the chance.

“We both get asked a lot to pitch products, and this one was really a no-brainer because I like to eat healthy, so it fits my lifestyle,” said Aikman. “It just checked all the boxes for me.”

Andrews agreed, saying, “The nutritional value was really the key for me as well. It can be hard to eat healthy, especially when we are on the road. And since we have such little free time, this had to be something I really believe in for me to put into the mix.

“Honestly, it’s a perfect partnership,” she added. “I don’t have to memorize a script because I really believe in this. It doesn’t even feel like work.”

In a most unusual year, with the unpredictability caused by the coronavirus pandemic, no one knows what will happen during the rest of the NFL season. But Andrews is comforted knowing that the Big Game will still bring people together, and Avocados from Mexico will serve as the glue.

“We’re all wondering what will happen with the rest of the season,” she said. “Super Bowl parties might not be what they were in the past, but people will still gather in smaller groups, and Avocados from Mexico will be part of that since they are always in season.”

 

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