As demand for Colombian avocados continues to rise, CAB recognizes the importance of sharing its story and expanding the tools and resources that highlight the rich history and promising future of these creamy, flavorful Hass avocados, which are establishing their place as a year-round option in the category.
The brand launch includes a refreshed website, updated trade show materials, new educational and promotional resources and a strong digital presence.
Bold visuals, vibrant colors and representative icons, including imagery of rain, sun, mountains and trees that highlight the natural elements that support Colombia’s avocado-growing ecosystem and help tell the story behind every piece of fruit.
“The Avocados From Colombia brand marks an exciting new chapter in the growth of our industry and serves as a springboard for introducing new tools and resources to continue educating and promoting our beloved superfruit,” said Manuel Michel, managing director of the Colombia Avocado Board. “We are proud to lead a brand that reflects consistent year-over-year growth and ongoing investments in economic opportunity and community development. Looking ahead, we anticipate Avocados From Colombia will have an even greater presence in the U.S. market, supported by an expanded promotional footprint.”
The Colombia Avocado Board will showcase the new brand at the IFPA Foodservice Conference (booth No. 805) in Monterey, CA.
