AFM teams with Susan G. Komen for National Breast Cancer Awareness Month

For the fourth consecutive year, Avocados From Mexico is renewing its partnership with Susan G. Komen, the world's leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores.

The co-branded "A Super Good Cause" campaign, meant to drive consumer awareness around the most common cancer among women in the U.S., will be available nationwide throughout National Breast Cancer Awareness Month.

By raising awareness, the brand hopes to support Susan G. Komen's mission to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer. With one in eight women in the U.S. experiencing a breast cancer diagnosis in their lifetime, this is a cause that impacts many avocado shoppers — who are 74 percent female— around the world.

"Our partnership with Susan G. Komen matters so much to Avocados From Mexico. It's the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful cause," said Stephanie Bazan, senior vice president of commercial strategy and execution at Avocados From Mexico.

Healthy eating patterns, including consuming plenty of fruits, vegetables and unsaturated fats, are associated with better health outcomes, and avocados are a fruit that contributes six grams of unsaturated fats and nearly 20 vitamins and minerals.

"As we continue to show up for patients with such a powerful mission in mind, it's an honor to have the continued support of Avocados From Mexico," said Sarah Rosales, senior vice president-corporate partnerships at Susan G. Komen. "Throughout the years, the brand has done an incredible job raising awareness, sharing key health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions."

Through this partnership, the brand is continuing to connect with its passionate and purpose-driven consumer base. In fact, 86 percent of consumers are likely to purchase from purpose-driven companies supporting a cause, showing how instrumental it is for Avocados From Mexico to meet consumers exactly where they are.