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AFM Superfood Lab creating the next generation of avocado lovers

Avocados From Mexico announced the opening of its Avocados From Mexico Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings.

The Avocados From Mexico Superfood Lab is the latest offering from the brand known for its innovative approach to produce marketing. The Superfood Lab at KidZania is an inspirational and educational experience that creates awareness among younger generations, offering kids the chance to interact with Avocados From Mexico and learn how avocados are grown, how to pick them, and how to prepare the delicious fruit.

"By creating a highly visible brand in a brandless category, Avocados From Mexico has fundamentally changed the way that produce is marketed," said Alvaro Luque, president and CEO of Avocados From Mexico. "The Avocados From Mexico Superfood Lab at KidZania Dallas is yet another fun, unexpected way to interact with our brand and inspire the younger generation to learn how avocados can be part of a healthy, nutritious lifestyle."

The Avocados From Mexico Superfood Lab offers:

  • A health and wellness station, which includes an interactive game with educational information about good fats and nutritional benefits of avocados.
  • An education area that provides a hands-on experience for kids to learn how to grow, pick, ripen and preserve avocados. Kids even get to take home a ripening bag.
  • A culinary experience where kids can make and enjoy their own guacamole.

"We are honored that Avocados From Mexico, which has been so widely recognized for their innovative branding initiatives, sees tremendous value in KidZania and has chosen to partner with us in this first USA location," said Gevork Sarkisyan, chairman and CEO of KidZania USA. "The Avocados From Mexico Superfood Lab will be a fantastic addition for our guests and will provide a unique, educational and entertaining experience centered around all the healthy benefits avocados provide."

Together, Avocados From Mexico and KidZania drive a positive conversation about Mexico and were both honored as Mexican Ambassador brands in 2020.

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